Think of your social media pages as platforms, not channels. Imagine for a second that people wake up to your page like they wake up to social media or to their friends snaps. Imagine that they go out of their way to see your latest posts for the fear of missing out. Imagine that they look forward to seeing comments from their online friends on your page. That’s where your brand needs to be and that can only happen when you don’t run the page like it’s just another marketing channel.
My favorite reference is the Linda Ikeji Blog. Besides having a first mover advantage, she created super sticky content for an audience. Whether by strategy or accident, she built a habit around her platform where people woke up to LIB.
